Why Performance Measurement?
Figure 1: Hierarchy of Business Strategy by R. Simons
Innovative companies are using the balanced scorecard as a strategic
management system, to manage their strategy over the long run. They are
using the measurement focus of the scorecard to accomplish critical
management processes (Kaplan & Norton, 1996):
- Clarify and translate vision and strategy
- Communicate and link strategic objectives and measures
- Plan, set targets, and align strategic initiatives
- Enhance strategic feedback and learning
Simons (2000) sees performance measurement and control systems as a
tool to achieve balance between five major organizational tensions:
- Balancing Profit, Growth, and Control
- Balancing Short-Term Results Against Long-Term Capabilities and
Growth Opportunities
- Balancing Performance Expectations of Different Constituencies
- Balancing
Opportunities and Attention
- Balancing the Motives of Human Behavior
Marr (2004) found three general reasons to measure performance based on
data collected from 780 large organizations in the United States:
- Implement and validate strategy
- Influence employees’ behavior
- Report externally on performance and corporate governance
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